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home : community : business October 13, 2015

7/9/2013 7:28:00 PM
Reflecting on the first year in business ...
Jessica Gomez takes some wedding shots while on location with her business Jess Express Photography. Submitted photo.
Jessica Gomez takes some wedding shots while on location with her business Jess Express Photography. Submitted photo.
Erik Pague

Almost a year-and-a-half has gone by since Jessica Gomez opened her own photography business and looking back, she feels like she's learned a lot about her trade. Gomez, owner of Jess Express Photography, said she took a big risk back in February 2012 but doesn't regret anything.
"Opening a photography business was kind of like a leap of faith because everybody has a camera and everybody's a photographer," Gomez said. "But, I guess it was just a passion because I really wanted to do this."
During her first spring and summer, she admits she was concerned she wouldn't get plenty of business. Things started to look better later in the year.
"I felt like 'am I going to get any business,'" she said. "But, lo and behold, I got really busy last fall. I got super-booked and I had to turn people away already."
She said she felt both sad and excited to be hired so much that her schedule started to overflow with work and plans to make sure that doesn't happen as often during the upcoming high school senior portrait season. Now that she has some studio space at the 1045 E. Main St. location, she hopes to accommodate more customers this time around.
"It was definitely a learning experience," she said. "I was just shooting, shooting, shooting and working all the time."
Gomez had always considered herself a natural-light style of photographer, but now that she's doing more shoots indoors in her studio, she feels like she's expanding the possibilities of what she's capable of.
"It kind of makes you work on other things," she said about the differences between indoors and outdoors photography. "You know you've got your lighting down, but now as far as the interaction with your clients ... you're making them feel at ease and enjoy the experience of being photographed."
Even better for Gomez, she said she's gotten a lot more business this year than she did last year in the same time span. She's expecting another boom in the coming months when more people begin scheduling their senior photos.
Gomez has also been hard at work to provide more options for customers to receive their photos in things like photo albums and coffee table-style books.
Gomez said potential clients can expect to be guided through all the choices available to them before, during and after the actual photo shoot and she promises to do her best to make customers feel comfortable while posing. She said most shoots take up to two hours and are followed by a viewing session a week or two later where she and her clients choose their favorite pictures to keep.
"I hear what my clients want," she said.
To hire Gomez to photograph an upcoming special occasion, call her office at 989-4664 or find her website at

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