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home : community : local news July 27, 2015

12/19/2013 6:37:00 PM
Outlook welcomes Erika Rattray
The Othello Outlook’s latest advertising sales representative, Erika Rattray, poses for a picture with her boyfriend Jacob Jahns during her brother’s wedding this past summer. Submitted Photo.
The Othello Outlook’s latest advertising sales representative, Erika Rattray, poses for a picture with her boyfriend Jacob Jahns during her brother’s wedding this past summer. Submitted Photo.
Erik Pague
Reporter

The Othello Outlook is proud to announce that Othello native Erika Rattray has joined the staff as its latest advertising sales representative. Rattray, a top-10 Othello High School graduate in 2008, completed a dual degree in political science with emphasis on pre-law and communications with a focus on advertising at Washington State University in 2012.
After almost two weeks in her new position, Rattray said she's enjoying being back home to be closer to her family and boyfriend Jacob Jahns. Her hometown roots have helped her not only get settled in quickly with her Yorkshire terrier, shih-tzu mix Scout, it has also set her on the right path
for success.
"I like that I grew up with a lot of these people so I already know them," she said. "It's a nice ice breaker and then it's always nice to see people I know from town."
At college, Rattray sought out new experiences and got involved with her sorority, Alpha Phi, and studied abroad at The University of Cambridge in England. Hungry for even more exciting opportunities after school, she made a big move to Scottsdale, Ariz., where she worked for Yelp, a popular search engine and business review website.
"After I graduated, I didn't know what I wanted to do, but I wanted to make the big move," she said. "It was that point in your life where you need to do something."
She stayed there for a year, learning how to interact with customers better and simultaneously staying on the leading edge of trends in the social media and technology industries.
"I think being personable was the big one," Rattray said. "At Yelp, I worked at sales, as well, but I worked with anyone from a plumber to a six-location doctor's office so being able to connect on different levels with individuals and knowing what their needs are helped."
With the Outlook, Rattray hopes to use her talent to seek customers who are great fits with the newspaper while being sure to maintain her upbeat attitude in building new and old relationships with clients.
"(My goal is) finding businesses that would be a good fit for the newspaper and would really benefit from it," she said. "I want customers to see it as a strategy and an investment to advertise with us."


Rydman




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